Case Studies

How We Turn Goals
Into Measurable Growth

A closer look at the challenge, the approach, and the results behind some of our campaigns across SEO, Google Ads, email marketing, and local search.

SEO

Growing Organic Visibility for a Content-Led Site

Challenge

A content-led website wanted its published pages to turn into consistent, growing organic visibility.

Approach

Keyword research and mapping, on-page optimisation, and ongoing content and technical improvements, tracked and reported every month.

Results

12,116

Keywords tracked

625

Keywords in the top 10

5,437

Keywords in positions 11–50

23 mo.

Consistent month-over-month growth

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Google Ads

Efficient Local Lead Generation for a Retailer

Challenge

A local retailer needed high-intent clicks that convert into customers, without overspending.

Approach

Search campaigns built around local intent, with conversion tracking set up from day one and continuous bid and keyword optimisation.

Results

2.76K

Clicks in 4 weeks

263

Conversions

$10.11

Cost per conversion

97.9%

Optimisation score

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Email Marketing

Turning a Store's Email List Into Repeat Revenue

Challenge

An e-commerce store wanted to earn more revenue from the subscribers it already had.

Approach

Segmented lists and automated email flows designed to bring customers back, tested and refined over the year.

Results

+3,334%

Revenue, year over year

+186%

Average order value

+1,100%

Orders placed

+21%

Order rate

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Local SEO

Getting a Local Business Found on the Map

Challenge

A local business wanted more visibility in local search and on Google Maps.

Approach

Google Business Profile optimisation, review growth, and regular profile updates to keep the business visible to nearby customers.

Results

19,063

Profile views in one month

25

New reviews that month

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